Advertising/ Marketing Strategic Planner

About us

Intertrend, founded in 1991, has had the same goal since it opened 29 years ago—to help marketers reach the Asian American audience in a culturally relevant way to generate real business results. Since then, we have worked with the leading consumer brands in automotive, telecom, insurance, banking, financial services, entertainment, retail, packaged goods and energy to connect with Asian consumers.

We believe the heart of any successful marketing campaign lies in understanding the business challenge and how we can resolve that tension by connecting with the consumer in a culturally relevant way. We start by working with our clients and agency partners to set business and communication goals, uncover actionable insights that inform the strategy and creative, put into place a measurement plan and then track the performance of the campaign

SUMMARY

Works with multiple teams to help provide business and consumer insights and further

develop marketing, communications, and/or business strategies.

WHO YOU ARE

· Passionate: Have a passion for Asian cultures, proficiency of an Asian culture is a plus.

· Left and right brained: Creative problem solver who works to inspire creative teams to come up with innovative ideas combined with an analytical thinker who has the strong ability to assess data and develop data-driven insights and stories to achieve business and marketing goals

· Half glass full: Optimistic and motivating. You see opportunities in challenges and inspire others to be bold, do more, and want more

· Curious: An insatiable desire to learn and discover the unknown, especially about people and business

· See the big picture and pay attention to the details: You tackle problems with a strategic mind regarding the entire perspective of a situation and at the same time appreciate details make the difference

RESPONSIBILITIES

• Discover and develop consumer insights

• Work with supervisor to design, conduct and manage consumer research (competitive analysis, exploratory, Clinic, testing, campaign trackers, etc.) and report out to internal teams and client

• Work closely with the Data Analytic team to analyze data and provide strategic recommendations

• Facilitate planning sessions and collaborate with internal team (Creative,

  Media, Accounts) to craft idea briefs and and present to partner Agencies and

  Clients

• Interpret and monitor cultural and social trends that are relevant to Intertrend and client’s business

• Work with the Business and Marketing Strategy team to identify business challenges, develop business models for emerging initiatives and develop solutions in order to help clients and Intertrend grow

• Proactively represent Agency to contribute during total market research, brief

  development, ideation, and briefing meetings with sound insights and

  perspective

KEY SKILLS

• Presenting and writing: Able to captivate your audience with your storytelling

• Insight mining: Able to extract critical insights from research and translate them into compelling stories to fuel strategy and creative development

• Analytics: Know how to collect and leverage data to drive strategic decision making and optimize performance

• Business acumen: Push and apply industry best practices into our existing and future work across all departments. Able to create synergies among teams and foster strategic partnerships with external parties

QUALIFICATIONS

• Bachelor’s Degree required. Major in Economic, Business, Marketing, Phycology, or Communication is preferred.

• 3-5 years of working experience in business development, business strategy, advertising, marketing, marketing research, or communications, etc.

• A strong work ethic, can-do attitude, curiosity to learn more, growth mindset,

  and a passion for matchmaking between brands and consumers.

• Proficiency of an Asian language is a plus

COMPUTER SKILLS

Personal Computer proficiency; MS Office preferred Keynote, Excel, PowerPoint. Google Drive

WORK ENVIRONMENT

Normal office environment. Occasional travel to supported markets or clients may be required.