Event Sponsorship Manager

Job Summary

We are looking for a strategic and analytical Engagement Marketing Planning and Measurement Manager to elevate the effectiveness of our sponsorship initiatives and engagement events within the Asian American market. This role will be responsible for developing sponsorship and engagement marketing plans, optimizing activation strategies, and measuring performance to ensure alignment with client business objectives.

The ideal candidate is data-driven, detail-oriented, and skilled at managing cross-functional relationships to maximize ROI on sponsorship and engagement event investments. This position requires a strong understanding of performance measurement, audience insights, and activation planning to drive impactful marketing initiatives.

Key Responsibilities

Sponsorship & Engagement Strategy

• Develop and execute sponsorship and engagement marketing plans aligned with brand objectives and target audience insights.

• Identify and evaluate new sponsorship opportunities to enhance brand visibility and customer engagement.

• Collaborate with internal stakeholders to integrate sponsorship and engagement initiatives into broader marketing and business strategies.

• Oversee sponsorship contract negotiations, ensuring deliverables and KPIs are clearly defined.

Activation & Execution

• Partner with account services, strategy, and creative teams to develop compelling activation strategies.

• Manage the seamless execution of sponsorship campaigns, including event integrations, content creation, and digital amplification.

• Work with external agencies, rights holders, and sponsors to maximize the value of each partnership.

Measurement & Reporting

• Apply performance metrics and measurement frameworks to assess sponsorship impact.

• Track and analyze sponsorship effectiveness using data-driven insights, providing recommendations for optimization.

• Develop post-event reports, case studies, and ROI assessments to guide future strategies.

• Utilize audience data, brand sentiment analysis, and engagement metrics to refine sponsorship approaches.

Budget & Resource Management

• Manage sponsorship budgets, ensuring efficient resource allocation and maximum ROI.

• Monitor expenses, negotiate costs, and maintain financial accountability for all partnerships.

Stakeholder & Partner Collaboration

• Serve as the primary contact for sponsorship partners, ensuring seamless communication and collaboration.

• Work closely with marketing, sales, finance, and legal teams to ensure smooth execution of sponsorship agreements.

• Identify opportunities for co-branded initiatives and cross-promotional partnerships.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 5+ years of experience in sponsorship marketing, brand partnerships, or marketing analytics.

• Strong analytical skills with the ability to translate data insights into actionable strategies.

• Experience in measuring sponsorship ROI and developing performance reports.

• Excellent project management, organizational skills, and attention to detail.

• Strong negotiation, communication, and relationship management abilities.

• Proficiency in sponsorship valuation tools, audience measurement platforms, and marketing analytics software.

Preferred Qualifications

• Experience in automotive, casino, entertainment, sports, and consumer brands.

• Knowledge of media planning, event marketing, and digital sponsorship activations.

• Proficiency in data visualization and reporting tools such as Tableau, Google Analytics, or Salesforce.

• Language & Cultural Insight:

As an Asian American Ad Agency, cultural fluency and authentic representation are core to our work. Fluency in an Asian language is required for this role, as it supports our ability to effectively engage with our clients and their target audiences in culturally resonant ways. Experience presenting creative work in a culturally relevant context is a strong plus.