Digital Media Planner- Hybrid (Plano, TX)

Senior Media Planner - Hybrid ( Plano, TX)

WHAT’S IT LIKE WORKING AT INTERTREND:

• Work with fun loving yet hard working individuals! We’re a team not just as an agency, but also as a dragon boat race team, community volunteer team, LGBTQ marching team and much much more!

• Got a furry friend at home that you’ll miss? Bring them to work with you! We have multiple four-legged ambassadors at our offices to welcome you both.

• Want to give back to the community? Intertrend is not just about making a profit, we are also here to make a difference! Join us on our various volunteering programs and opportunities. Be an agent of change!

• Like to branch out to different tasks to learn and grow? There’s always projects on hand seeking volunteers, you can always seek out challenges that’ll help shape you!

About the role

The Senior Programmatic Media Planner constructs the strategic foundation for media plan development and makes sure all tactics are grounded in these guiding strategic principles. You’ll work closely with clients and all internal/external partners, coordinating parties to ensure streamlined communication is achieved and tactical plans are delivered and executed in a timely and accurate manner. You have the experience in putting together media plans, then gathering and interpreting the data. And now, you are looking to challenge yourself in being a STORYTELLER. You want to impress our clients by applying your analytical mind in a creative and insightful manner.

Reporting to

This role will report to the Media Manager/Associate Media Director and will be responsible to maintain and steward media plans while managing media coordinator(s).

So what exactly will you be working on when you decide to apply?

Media Planning/Execution

● Development and presentation of sound, strategic programmatic media plans based on client marketing direction, knowledge on media landscape and the use of media research. Plans typically include analysis and recommendations on audience targeting, support level, and budget

● Lead programmatic media planning for national media campaigns

● Oversee assigned coordinator(s) in the development and implementation of national media campaigns

● Maintain budget control and ensure execution of media plans by authorizing approved media

schedules and monitoring buys/schedules.

● Attend and/or contribute and present plans to the client group, with assistance where necessary of leadership team while maintaining strong relationships with clients and partner agencies at appropriate level

● Transform data into actionable insights through strong storytelling by connecting the dots across channels to provide a holistic view of marketing/advertising efforts

● Maintain all activity, including requesting and presenting added value and regular status reports (i.e. positioning and post reports on media and added value when applicable) in a timely manner

● Engaged in optimization of digital campaigns using Campaign Manager 360, Search Ad 360, and client dashboards

QUALIFICATIONS

● A four year college degree or equivalent in field

● 2+ years programmatic planning experience in DV360 as a junior or mid-level planner

● Strong analytical skills, mathematical abilities with accuracy and attention to detail required

● Demonstrated presentation and writing skills- ability to think on your feet

● Strong work ethic – highly organized and diligent

● A confident self-starter who is solutions oriented and thrive in fast paced environment

● Ability to work in a team environment that promotes collaboration; but also capable of working independently when needed

● Experience in working with automobile clients is highly desirable

● Full service agency experience preferred, but not required

● Technical proficiency, particularly with media systems (DV360, GWI, MRI, Nielsen (NMI), Prisma)

● MS Office: Internet Explorer, Excel, Word and PowerPoint